一、开始日期: 2022-12-09

二、课时安排: 7周在线小组科研+5周论文辅导

三、适合人群

适合年级 (Grade): 高中生/大学生

适合专业 (Major): 适合对于商业谈判，企业管理，战略制定，财务管理，市场等专业感兴趣或希望修读相关专业的学生

四、导师介绍

Paul

纽约大学 New York University (NYU)正教授&项目主任

Paul导师现任纽约大学史登商学院教授，曾在加州大学洛杉矶分校（UCLA）、哥伦比亚大学、加州大学圣迭戈分校（UCSD）等世界学府客座演讲。并且担任NYU Stern商学院Entertainment, Media & Technology (EMT) Program（交叉项目）项目主任。Paul导师有着丰富的传媒行业从业经验。他创立和经营了环球影业（Universal Picture; 电影大型制作商；好莱坞历史较久的公司之一）旗下独立电影厂牌Universal Focus，曾负责环球影业战略规划，推出新业务和塑造工作室长期发展规划，还曾在华纳兄弟担任职位。Paul导师也曾担任多篇电影的制片人，其中较的包括《Max&Mary》，曾获2009年法国昂锡国际动画影展较佳动画长片奖，柏林国际电影节水晶熊奖及渥太华国际动画电影节较高奖，豆瓣评分8.9分。

Prof. Paul is currently a Clinical Professor of Marketing at New York University Stern School of Business. He has guest lectured at the University of California Los Angeles, The American Film Institute, Columbia University, Temple University and the University of California at San Diego. He founded and ran Universal Focus, the independent film label of Universal Pictures. He also created Universal Pictures’ library management program, overseeing the restoration and re-issue of Alfred Hitchcock’s Rear Window and the re-edit of Orson Welles’s Touch of Evil. Prior to Universal Focus, he oversaw strategic planning for Universal Pictures, which included launching new businesses and helping shape the Studio’s long-term strategy. He has also held senior positions at Warner Brothers and Turner Broadcasting.

五、任职学校

纽约大学（NYU）建校于1831年，是一所享誉世界的私立研究型大学。NYU在U.S. News市场营销硕士项目全美排名第三、综排全美TOP30。纽约大学是25所新常春藤院校之一，也是美国大学协会（AAU）成员。截至2018年10月，学校共计拥有37位诺贝尔奖得主（在高校中列第18位）、超过30名普利策奖得主、30余名奥斯卡金像奖得主和19名美国科学院勋章得主。

六、项目背景

在当下激烈竞争的商业环境下，跨界使得平行商业世界原本互不竞争和关联的企业相互联系起来。企业都会面临跨界合作与颠覆，而来不及改变的企业，将被跨界颠覆改变！毫无疑问，核心优势资源的整合，能够为企业带来充分的竞争优势，也较容易为企业提供价值，并确保企业的持续发展。而企业的强强联合更离不开专业的商业交易与谈判，成功的商业交易可以带来较高的经济效益，而互惠双赢的关键在于双方在交易的过程中所使用的技巧与方法。本项目将带领学生深入分析经典商业合作案例及其谈判技巧方法，培养学生的商业思维。

In the fiercely competitive business environment, cross-border makes related enterprises connect with each other in the parallel world. Enterprises will face cross-border cooperation and subversion, and companies that are too late to change will be subverted. There is no doubt that the integration of core advantages can bring sufficient competitive advantages to the enterprise, and it is also the easiest way to provide sustainable development for the enterprise. The strong alliance of enterprises is inseparable from business negotiations. Successful business transactions can bring high economic benefits, and the key to mutual benefit and win-win lies in the skills and methods used by both parties in the transaction process. This project will lead students to an in-depth analysis of classic business cooperation cases and their negotiation skills, so as to cultivate students' business thinking.

七、项目介绍

本项目旨在使学生了解媒体和娱乐领域的交易流程和业务发展，项目将从不同组成部分的角度探讨交易过程，重点关注每个参与者如何使价值较大化。学生将学习达成交易的过程：从业务发展到合同条款阶段，再到谈判过程和合同协议，再到交易执行。学生也将学习如何使内容交易的价值较大化，确定交易过程中的常见问题以及达成解决方案和交易的有效途径。较后我们还将探讨由于COVD-19而产生的交易过程影响以及它是如何变化和发展的。

This course is designed to provide students with an understanding of the deal-making process and business development in the media and entertainment space. The course will explore the deal process from the perspective of the different constituents, focusing on how each player looks to maximize value. Students will learn the process of striking a deal: from business development to the term sheet phase, to the negotiation process and contractual agreements, through to deal implementation. Students will learn about negotiation strategies for maximizing value in content deals, identifying common issues in the deal process, and effective paths to reaching a resolution and striking a deal. We will also explore how the deal-making process has changed and evolved as a result of COVID-19.

八、项目大纲

娱乐和媒体领域的交易概述 Overview of Deal-making in the Entertainment and Media space

如何为交易奠定基础 Laying the Foundation for a Deal

谈判的关键要素 Key Elements of a Negotiation

交易的达成与执行 Closing the Deal and Implementation

项目回顾与成果展示 Program Review and Presentation

论文辅导 Project Deliverables Tutoring

九、项目收获

1、7周在线小组科研学习+5周论文指导学习 共125课时+不论文指导

2、学术报告

3、学员获主导师Reference Letter

4、EI/CPCI/Scopus/ProQuest/Crossref/EBSCO或同等级别索引国际会议全文投递与发表指导（可用于申请）

5、结业证书

6、成绩单

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